The Hawaii Test: When Printing Gets This Much Cheaper
Sometimes the best business updates come from the most unexpected places. Mitchell was recently looking at printing costs, and he had one of those moments where he thought "this is too good to keep to myself."
Here's the thing - Mitchell at 9x12 Method just slashed 9x12 postcard printing prices so dramatically that it's putting an extra $1,101 in profit directly into customers' pockets. That's literally two round-trip tickets from Boston to Maui. And yeah, the Hawaii comparison is half-joking, but seriously... this kind of savings changes the game completely.
Why 9x12 Method is Eating the Cost (And Why It Actually Makes Sense)
Let's be straight here - he could have quietly kept these cost savings to himself. Volume went up, the backend got tighter, systems improved, and naturally costs dropped. That's just how business works when you scale up.
But here's what Mitchell realized: when you're building something real with people, you share the wins. Instead of padding his margins, he's passing every penny of those savings directly to the folks actually using the printing services.
The math is pretty wild when you break it down. A standard 5,000-card 9x12 postcard campaign with full fulfillment now costs just $2,899 (including postage). If you're selling that same card for $8,000 - which is totally normal in this business - you're now keeping an extra $1,101 compared to the old pricing.
Same advertisers. Same layout. Same effort. Just pure additional profit.
The Order Flow That Actually Makes Sense
You know what's frustrating? Those generic printing websites with their endless dropdown menus and hidden options. You feel like you're accidentally ordering wedding invitations when all you wanted was a simple postcard.
Mitchell completely rebuilt the ordering process, and honestly, it's one of the best changes he made. Now it's just three choices: pick your size, pick your quantity, pick your fulfillment method.
That's it. No maze of options, no feeling lost halfway through the process.
Why Simple Actually Works Better
Here's the thing about being specialized - the team does 9x12 postcards and 6x11 community cards all day, every day. They don't print everything under the sun. That focus is exactly why they can offer some of the cheapest large-format direct mail pricing in the entire United States.
When you try to be everything to everyone, you end up being mediocre at most things. When you focus on doing two things really, really well, you can offer pricing and service that the big generic companies simply can't match.
The All-Inclusive Package (Because Who Has Time for Post Office Runs?)
Most people go with the all-inclusive package, and it's easy to see why. When Mitchell says "all-inclusive," he means they handle literally everything: printing, packing, USPS paperwork, shipping, postage, tracking, photos of your prints, and extra samples sent to you.
You don't touch the boxes. You don't make post office runs. You focus on what actually makes you money - selling ads and collecting payments.
That's the way it should be, right? You shouldn't have to become a logistics expert just to run a successful direct mail campaign.
The Community-Only Pricing (And Why It Matters)
Now, here's something important - this pricing isn't completely public. It's only available to members of the 9x12 Method Skool community, and that's intentional.
Mitchell isn't trying to be exclusive just for the sake of it. But he wants to reward the people who are actually building this business model alongside the community. Members get access to these discounted printing rates, the complete 9x12 method course, live group calls where real problems get solved, pre-made ad templates, a free AI ad generator, and sample packs for both community cards and 9x12 postcards.
It's like having a backstage pass to see how this whole thing really works.
What This Actually Means for Your Business
Let's put this in perspective. When Mitchell first started talking about the 9x12 method, he'd say you could make $4,000 in profit on a typical campaign. Now, with these new printing costs, that same campaign nets you $5,100.
That's not just extra spending money - that's business-changing profit. That's the difference between this being a side hustle and this being your main thing.
And here's what really gets exciting: this scales. If you're running multiple campaigns per month (which many community members do), you're looking at thousands of additional dollars in profit with zero extra work.
The Bigger Picture on Direct Mail
Direct mail works because it's physical. In a world where everyone's inbox is flooded and social media algorithms are constantly changing, a well-designed postcard in someone's mailbox still gets attention.
The 9x12 format is particularly effective because it's big enough to grab attention but not so big that it feels like junk mail. It's that sweet spot where local businesses can showcase their offers alongside complementary (but non-competing) businesses.
What's really striking is how many community members are building legitimate, sustainable businesses around this model. They're not just making quick cash - they're creating ongoing relationships with local businesses and becoming the go-to marketing solution in their areas.
Moving Forward
Lower printing costs mean higher profits for community members, which means they can reinvest in bigger campaigns, serve more businesses, and build stronger local presence.
If you're already running 9x12 campaigns, this update just made your business more profitable overnight. If you're thinking about starting, the math just got a lot more attractive.
The printing industry is full of companies trying to do everything for everyone. Mitchell's doing the opposite - focusing intensely on two specific products and passing the benefits of that specialization directly to the people using his services.
That feels like the right way to build something that lasts.
Want to check out the new pricing? Head over to print.9x12method.com and see for yourself. And if you're serious about building a direct mail business, the Skool community is where the real action happens.