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A short, curated path to get value fast. (I'll keep refining this as the library grows.)

Foundational: how targeting + EDDM works so the rest makes sense.

Offer framing: a simple way to sell placements without overcomplicating.

Creative fundamentals: what makes an ad pull response (and what kills it).

Big-picture model: how the community postcard business makes money.

Operations: how to run campaigns without being local to the city.

Mindset + consistency patterns that predict who actually ships campaigns.