The Part Nobody Talks About
I'm Dustin — I built 9x12tools.com. I've been inside this community long enough to know what operators talk about: the pitch, the close, objection handling. The stuff that gets celebrated in the Skool posts.
Nobody talks about the two hours you spent before that call just trying to find the business, dig up a phone number, locate an email, and add it to a spreadsheet you'll lose track of by next week. That's the part I decided to fix.
What the Prospecting Grind Actually Looks Like
Here's a typical Tuesday morning for an operator prepping a new card:
- Open Google Maps. Search "restaurants near 75201."
- Click on the first result. Copy the name. Navigate to their website. Hunt for an email. No email. Check the contact page. Just a form. Back to Maps.
- Repeat 40 times.
- Three hours later, you have 25 names in a spreadsheet, 8 phone numbers, and maybe 4 email addresses.
- You don't remember which ones you already called on your last drop.
That's not a sales workflow. That's manual labor disguised as a business. I built SpotLeads to replace it.
What SpotLeads Does
SpotLeads is a free prospecting and CRM tool built specifically for direct mail operators. Not generic "small business owners." Not freelancers. Drop operators running 9x12 and EDDM cards.
Search by Category + ZIP
Pick a business category — restaurants, HVAC, dentists, whatever you're targeting — and drop in a location. SpotLeads pulls up to 60 results instantly on the paid plan, 10 on free. Names, addresses, phone numbers, and websites. All in one list, no copy-pasting from Maps.
Email Enrichment Happens Automatically
SpotLeads crawls every website it finds and pulls emails — multiple per lead when available. It also surfaces Facebook, Instagram, LinkedIn, and other social profiles. You're not doing this manually. It happens when you save a lead.
Finding one email manually takes 3–5 minutes of clicking around. SpotLeads does it in seconds for every business on your list.
A CRM Built for Drop Operators
SpotLeads isn't just a lead finder — it includes a full CRM with drag-and-drop Kanban pipelines. Set up stages (New → Called → Interested → Closed → Declined) and drag leads through as you work them. Log calls. Write notes. Set reminders. Generate AI-written outreach messages personalized to each business. See every interaction in a timeline so you never wonder "wait, did I already call these guys?"
For context: Pipedrive charges $14/seat/month for this kind of CRM. SpotLeads includes it free.
The SpotLeads → SpotDrops Workflow
I built SpotLeads as the prospecting side of the SpotDrops platform. The workflow is: find businesses in SpotLeads → warm them up → when they're ready, send them to your SpotDrops page where they pick a spot, pay through Stripe, and upload their ad artwork. No Venmo chasing. No back-and-forth about logos. It just closes.
SpotLeads is how you find them. SpotDrops is how you close them.
What It Costs
The free plan is real: unlimited searches, up to 10 results per search, email enrichment, pipelines, lead pages, and CSV export. There's a 25 save/month cap, but you can earn more by referring other operators.
The Operator plan is $27/month and bumps you to 60 results per search, unlimited saves, AI message generation, lead reminders, and a business card scanner. Annual billing saves $54.
Give It a Try
If this tool saves you 3 hours of Google Maps grinding and hands you a cleaner list with emails already attached, that's worth something at $0. Check it out at spotleads.app — no credit card needed, you can run your first search in two minutes.
Pair it with SpotDrops to handle the payment and close side, and you've got a full operator stack from prospect to payment.